Ram Raj Vishvakarma – UX Designer Portfolio

Product

Gridlines by OnGrid

Role

Lead Designer

Team

2 Designers

1 Product Manager

Stage

0 → 1 MVP

₹13KCr

Estimated TAM in domestic help, tenant, matrimonial verification annually.

₹2000+

Enterprises on OnGrid's B2B backend: the trust anchor for the consumer brand

30+

Screens designed across 5 flows, mobile and desktop breakpoints

100%

Automated journey: input to consent to payment to report delivery

1. OVERVIEW

The problem wasn’t technology. It was trust.

Designed a unified intelligence platform to showcase Gridlines’ API capabilities by transforming complex, multi-source verification data into a transparent and interpretable experience.

02 · Design Principles

The Trust Gap Was a Design Problem, Not a Data Problem

Trust from Scratch

Consumers don't trust "verification" products. Every touchpoint had to proactively communicate legitimacy — not assume it.

Mobile-First, Broad Literacy

Target users range from metro landlords to Tier-2 families. The flow had to work on a ₹8K phone and a 3G connection without confusion.

Compliance as UX

DPDP-compliant consent, Aadhaar masking, right-to-forget — all legally required. The design challenge was making compliance feel like care, not red tape.

Converting at ₹749

A considered purchase. The entire funnel had to justify the price at every step — not just on a pricing screen.

OVERVIEW

Designed a unified intelligence platform to showcase Gridlines’ API capabilities by transforming complex, multi-source verification data into a transparent and interpretable experience.

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