Veriffy: Designing Trust for Everyday India
Taking enterprise-grade background verification and making it usable for first-time consumers making high-stakes personal decisions — in under 5 minutes.
Product
Veriffy by OnGrid
Role
Lead Designer
Team
2 Designers
1 Product Manager
Stage
0 → 1 MVP
₹13KCr
Estimated TAM in domestic help, tenant, matrimonial verification annually.
₹2000+
Enterprises on OnGrid's B2B backend: the trust anchor for the consumer brand
30+
Screens designed across 5 flows, mobile and desktop breakpoints
100%
Automated journey: input to consent to payment to report delivery
1. OVERVIEW
The problem wasn’t technology. It was trust.
OnGrid had already built India's most reliable verification infrastructure trusted by 4,000+ enterprises for 150+ verifications.
Millions of Indian households make critical decisions daily, hiring a maid, renting a home, and considering a marriage proposal.
But:
Verification tools existed only for enterprises
Consumers relied on informal referrals or gut feelings.
The act of “checking someone” felt awkward, even wrong
Reality:
People didn’t avoid verification because it was hard they avoided it because it felt uncomfortable and unfamiliar.
Why this mattered:
This isn’t a feature gap. It’s a behaviour + perception problem
02 · Design Principles
The Trust Gap Was a Design Problem, Not a Data Problem
Trust from Scratch
Consumers don't trust "verification" products. Every touchpoint had to proactively communicate legitimacy — not assume it.
Mobile-First, Broad Literacy
Target users range from metro landlords to Tier-2 families. The flow had to work on a ₹8K phone and a 3G connection without confusion.
Compliance as UX
DPDP-compliant consent, Aadhaar masking, right-to-forget — all legally required. The design challenge was making compliance feel like care, not red tape.
Converting at ₹749
A considered purchase. The entire funnel had to justify the price at every step — not just on a pricing screen.
OVERVIEW
OnGrid had already built India's most reliable verification infrastructure trusted by 4,000+ enterprises for 150+ verifications.
Millions of Indian households make critical decisions daily, hiring a maid, renting a home, and considering a marriage proposal.
But:
Verification tools existed only for enterprises
Consumers relied on informal referrals or gut feelings.
The act of “checking someone” felt awkward, even wrong
Reality:
People didn’t avoid verification because it was hard they avoided it because it felt uncomfortable and unfamiliar.
Why this mattered:
This isn’t a feature gap. It’s a behaviour + perception problem
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