Video KYC
Designed the end-to-end agent and customer experience for an RBI-compliant Video KYC platform enabling Regulated Entities to onboard customers remotely without physical presence.
Product
OnGrid
Role
Lead Designer
Team
2 Designers
1 Product Manager
Stage
0 → 1 MVP
₹13KCr
Estimated TAM in domestic help, tenant, matrimonial verification annually.
₹2000+
Enterprises on OnGrid's B2B backend: the trust anchor for the consumer brand
30+
Screens designed across 5 flows, mobile and desktop breakpoints
100%
Automated journey: input to consent to payment to report delivery
1. OVERVIEW
The problem wasn’t technology. It was trust.
Designed a unified intelligence platform to showcase Gridlines’ API capabilities by transforming complex, multi-source verification data into a transparent and interpretable experience.
02 · Design Principles
The Trust Gap Was a Design Problem, Not a Data Problem
Trust from Scratch
Consumers don't trust "verification" products. Every touchpoint had to proactively communicate legitimacy — not assume it.
Mobile-First, Broad Literacy
Target users range from metro landlords to Tier-2 families. The flow had to work on a ₹8K phone and a 3G connection without confusion.
Compliance as UX
DPDP-compliant consent, Aadhaar masking, right-to-forget — all legally required. The design challenge was making compliance feel like care, not red tape.
Converting at ₹749
A considered purchase. The entire funnel had to justify the price at every step — not just on a pricing screen.
OVERVIEW
Designed a unified intelligence platform to showcase Gridlines’ API capabilities by transforming complex, multi-source verification data into a transparent and interpretable experience.
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